Pew recently published a study of checking accounts offered by the 10 largest banks in the United States, with some eye-opening findings. For most adult Americans, a checking account is the cornerstone of their financial lives. Yet Pew identified five major practices that put consumers at risk, exposing them to high cost for little benefit:
- Lack of transparency of fees and policies
- Lack of disclosure of the cost of overdraft options
- Overdraft fees that are disproportionate to the overdraft amount
- Ordering of transactions to maximize overdraft fees
- Unfair agreements related to settlement of legal disputes
Many people are unaware that checking accounts lack basic consumer protections provided by other financial products such as credit cards and loans. As a result, a basic checking account with overdraft protection can become a financial disaster. In fact, 20 million Americans pay $1,500 or more each year in overdraft fees. With overdraft fees averaging $35 and the average overdraft amount averaging $36, overdrafts are the most expensive form of credit available, with an APR over 3,000% according to the FDIC. Despite new regulation, banks continue to collect over $30 billion a year in overdraft fees.
With practices like these it’s no surprise that consumers are outraged and have begun to take action. Bank Transfer Day was initiated by a Bank of America customer, Kristen Christian, who was unhappy with Bank of America’s customer services and their fees. On Bank Transfer Day an estimated 5.6 million people switched banks and in the 90 days that followed another 26% switched banks. Many of these consumers are seeking out alternatives to bank products such as prepaid debit cards and emergency credit products that provide more transparency, convenience, and control.
That’s where we come in. For millions of consumers, the products offered by Think Finance and our partners are a better option than overdraft protection. And we’re just getting starting. This year we’ll roll out a new alternative to a traditional checking account that will more convenient and less costly than products offered by big banks. It’s all part of our mission to provide Banking for the Rest of Us.